Our Culture

Work , Play , Community

Immersive Culture


Everything we do is guided by our three core values: inclusivity, agility and drive.

It’s our mission to create a progressive, open and productive workplace where we can be our authentic selves. Our values exist as a framework to help us support and empower each other, because we know that when we feel accepted, included and happy at work, we can do and be our best. As such, we welcome people who share these values and are as passionate about our mission, our workplace and our product as we are.

Picture of person reading


Continuously improving on who we are and what we do. 

  • We are unafraid to explore our curiosity
  • We set personal goals, learn from our experiences and focus on our development
  • We take ownership and pride in our work
Immersive Assemble 2021


Valuing different opinions and beliefs.

  • We are open-minded and respectful of our colleagues
  • We contribute ideas to the decision-making process
  • We support one another and celebrate each other’s successes
People walking in Boston office


Embracing organizational challenges.

  • We adapt quickly to change
  • We analyze our environment and consider different approaches
  • We manage ambiguity, making timely and effective decisions


Each of our values align to certain behaviours that we encourage throughout our interactions with each other and our customers.

Our Tech Zero team out volunteering


We’re accountable for our work and for the work of the wider Immersive Labs team.

We’re focused on our personal development and reaching our goals.

We’re determined to find solutions to tough problems, so we can strive forward in the face of adversity.

We’re resilient so we can bounce back stronger after a mistake.

One of our team fundraising to save their local swimming baths


We’re collaborative and always work together to achieve our common goals.

We’re engaging by making the effort to build and maintain relationships with our colleagues.

We’re diverse: we celebrate our differences and the positive impact they have on our work.

Crisis Sim Live


We’re inventive because we like to try new things – and if they don’t work, we try something else.

We’re creative in finding novel ways to reach our goals.

We’re flexible and can adapt quickly to the uncertain world in which we work

What it’s like
to work at Immersive Labs

When people ask what it’s like to work at Immersive Labs you’ll usually hear the same few sentiments:

Transparent communication

Everyone is free to share their ideas, information and knowledge, whether they’re a new joiner or the CEO. Transparency is what has helped us get this far, and we know it’ll empower us to all drive towards the same goal.

Fast paced

We’re all about moving fast and getting the job done. No two days are the same: there’s always something new to learn, create and achieve. There’s a reason agility is one of our values!

Energetic and passionate

From our very first days all the way through to our Series C investment and beyond, the thing that has kept us going is our passion for what we do. We thrive in a busy, energetic environment – even if we’re working remotely!

Empowered to work autonomously

We work on trust and mutual responsibility, a principle that guided us through the transition to a remote workforce during the pandemic. Micromanagement just isn’t in our nature.

Diverse perspectives are celebrated

Only through diverse opinions, perspectives and experiences can we hope to build something that’s truly going to change the world of cybersecurity forever. We empower and celebrate every voice in our team.

Employees are treated like people

We’re more than our work. We believe in fostering a strong work/life balance by facilitating remote and flexible working – and leaving the old 9-5 firmly in the past.

Learn more

Living our values

Discover how we live our values and behaviours in our blog.

It’s not all about work

As the creators of a platform that’s built on gamification, we believe play is a vital part of learning and self-development. See what we’ve been playing recently.

Adapting to new world

We don’t need to tell you that 2020 was a transformative year for everyone. Read our Response to COVID to discover how we adapted as a company.

The power of community

We believe in giving back. See how we’ve been working with communities in Bristol, Boston and technology as a whole to inspire the next generation of innovators.

Diversity, Equity and Inclusion

We are committed to increasing diversity in cybersecurity and maintaining an inclusive workplace culture. See what our recent Diversity, Equity & Inclusion survey has shown and what we are doing to improve.


Our products enable the humans in cybersecurity to keep their organizations safer from the latest threats. We want our culture to provide a safe space, enabling everyone to be their authentic selves when arriving at work every day. At Immersive Labs, we have 5 key objectives to help us ensure this:

  1. Every single employee of Immersive Labs should feel safe to be themselves. We want a culture of belonging. This is not somewhere you come to ‘fit in’, this is somewhere you can thrive and be your authentic self.
  2. We will champion diversity and inclusion not just in Immersive Labs but the wider cybersecurity industry.
    We want a demographic balance that reflects the countries and areas we operate in.
  3. We all have a role to play in making sure everyone feels like they belong.
  4. We want people to feel safe to speak up if they witness/experience any behaviours which does not exemplify this.
  5. We will always come from a place of respect when interacting with people who have different beliefs from our own.
DEI at Immersive

The Power of Community

Social Responsibility

We care about the environment, and we’re committed to improving the communities we’re involved in, both locally and globally.

Digital Cyber Academy

Students, military veterans and members of the neurodiverse community can gain free access to our platform via our Digital Cyber Academies, which exist to help identify new talent based on real skills, not degrees or certifications. Our enterprise customers and sponsors advertise jobs via our browser-based platform to hire without bias, helping to increase diversity within their organizations. Discover our Digital Cyber Academies.

Office working in Boston
Flying above the clouds

Carbon Neutral

In 2019 and 2020, we offset 100 tons of CO2 – that’s our entire carbon footprint.

Our Tech Zero team out volunteering

Volunteer Days

Everyone in the company gets a day to volunteer each year. To date 200 volunteer days have been used to contribute to community projects including:

Bristol charity Ignite Life: which help support vulnerable children and young people who have been excluded from society

Brunel Care – Bringing some cheer to the elderly in Bristol

Knowle Swimming baths

Community Involvement

We match charity donations raised by staff, with $5,200 raised in 2020, and we sponsor local tech groups like BristolJS and Girls Who Code.